Brand Optimization & Multi-Channel Marketing

Adaptive Action Sports provides recreational programs and high-level snowboard training for youth, young adults, and wounded veterans living with permanent physical disabilities.

My Mission? 

Part 1: Migrate and rebuild the website to better align with the brand and vison of the organization.

Part 2: Create a unique digital experience for an in-person sport event, open-house, and fundraiser. 

Website Re-design & Branding

1. Brand. AAS has market presence in their target market, but they are not well known outside of action sports. Their previous website lacked brand consistency and voice. 

With such an impactful mission. We wanted the website to show the personality and voice of the brands for multiple channels and access.  

2. Logo. Iconic logo, still relevant and modern. 

3. Color Palette. Blue, Green, Grey, White, and Black were the original brand colors and I designed around this.

4. Visual. Create consistency with graphical elements and typography across website, marketing channels, material, and media. 

Event Landing Page & Registration

1. Multiple Landing Pages. A strong landing page incorporates several key components: 

  • A compelling value driven headline that clearly communicates the benefit of the service.
  • Images, videos, or graphics that complement the content and support the storyline.
  • Persuasive language with clear Call-To-Actions that convince visitors to take action.
  • Mobile first optimization. Audience is typically 70% mobile devices. 

2. Simple Registration. Utilized Stripe for simple, one stop registration and payment. Over-ride’s default confirmation email with custom confirmation. 

3. Confirmation. Custom confirmation email, triggered automatically after successful payment or configuration of payment plan.

 

Community Invitation: Grand Re-Opening

Organic Content with SEO Optimization

4. Organic Content. Blog page with SEO optimization and Pinterest referral traffic

5. Popups. Custom website popups to capture leads and redirect traffic to landing page.

Social Media & Community Flyers

Marketing & Registration Emails

Meet more of my clients:

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Ready to elevate (or start!) your marketing program?

Let’s do this! Connect today for a free consultation.